One time, my toddler casually tossed my beloved Kosas tube into the toilet, and I immediately opened my Sephora app and placed another order. I have used Concealer Revealer since its launch in early 2020 and continue to use it daily. Kosas is one of the most innovative brands on the market today, from the formulas to its on-point packing. My ideal concealer camouflages my undereye circles without looking cakey and makes me look awake and ready to take on the day. Still, sometimes I need a good concealer to hide the effects of many sleepless nights over the past few years. I drink decent amounts of water, have a multi-step skincare routine, and my kids are mostly on a sleep schedule. My biggest skincare concern is undereye circles, which seem to worsen exponentially, even when I am rested. I rely on concealer to look less tired and cover-up breakouts, especially in my chin area. I have combination skin and opt for a natural makeup look. Keep reading for the concealers you’ll want to make room for in your makeup bag, and maybe even your diaper bag for a quick touch-up. I tried six of the buzziest formulas on the market to determine which one works best for tired mom eyes. Whether you have permanent dark circles or a string of late nights, concealers vary in their level of coverage, so if you’re going to buy one, you want to make sure it works. When I’m purchasing a new concealer, I look at the formula, level of coverage, longevity, and price point. The trick is finding the right one for the right occasion. I keep the majority of my makeup light and natural during the day, but I rely on my concealer to cover, highlight, brighten, lift and camouflage to make me look fresh and, you know, alive. Although-let’s face it-even if I’m not up with my kids, I’m most likely staying up late binge-watching Arrested Development.īecause of this, concealer has become my secret ingredient for the recipe of motherhood. Here are my honest thoughts on Kosas and which products you need in your life RN.As a mom of three kids under six years old, the past few months have been filled with dance parties, hiking adventures, weekend beach trips, and many sleepless nights. To preface, the formulas are clean, comfortable to wear, and clinically tested with ingredients such as hyaluronic acid, niacinamide, peptides and squalene included. So, with *most* of the products within reaching distance (I mean, there are 27 Space NKs in London, a girl need not search too far), I had to put said hype to the test. The social media phenomenon recently made its mark in the UK, launching via beauty hotspots Sephora and Space NK. The buzz on TikTok (#Kosas has gathered over 200 million views) also helps OFC, and fashion's most popular It Girls signal their love for the product line-up on the reg. "I'm sending a message that there's nothing flawed from the outside, there’s only pure love that you want to reflect from the inside and Kosas allows your truest self to shine," she says.Īnd so, with the consumer's inner beauty at the heart of everything she does, it's no surprise that since its launch circa eight years ago that the brand has gone from strength to strength. IYKYK.Ĭelebs aside, Sheena Yaitanes, biology graduate and founder of Kosas tells Cosmopolitan UK that it's her passion for science and cosmetics that led to an interest in innovation and formulation, laying the foundations for Kosas' key values. It's giving: "I saw Hailey Bieber wearing the Kosas concealer, so I bought the Kosas concealer". If Hailey Bieber, Kim Kardashian and Kylie Jenner's choice in beauty brands are anything to go by, you know we had to give Kosas a go – a makeup- skincare hybrid collection, harnessing the best of both worlds.
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